Anatomy of America's Most Mouthwatering Mashup

This is a partnered post with the National Pork Board. As always, all thoughts and opinions are my own.

If you spend any amount of time on social media, then you already know that we live in an age where food sharing is second nature. From Instagram, to Facebook, and even Twitter, my social streams are saturated with people sharing their love of food with their photos!

To uncover what makes the “ultimate American meal,” the National Pork Board examined the data behind what we share, why we share it, and how pork fits into the conversation. They did this using Crimson Hexagon’s ForSight platform which allowed them to gather over 30 million social media posts from Facebook, Twitter and Instagram over the course of a year.

Anatomy of America’s Most Mouthwatering Mashup

Anatomy of America's Most Mouthwatering Mashup

Based on the information gathered, they found that “nearly half of socially shared food content included smoked, hot and spicy flavors paired with popular proteins, while the most common ethnic flavor was Cajun – with Mexican and Asian close behind.” Using the data they gathered from these online conversations, they created the “Anatomy of America’s Most Mouthwatering Mashup.” Using the flavors, pairings, ingredients and cooking methods most often mentioned on social media, they created the Cheesy Maple Bacon Cajun Pulled Pork Sandwich!

Anatomy of America's Most Mouthwatering Mashup

Last week I actually had the opportunity to try the Cheesy Maple Bacon Cajun Pulled Pork Sandwich. The National Pork Board had a local chef create it for me and deliver it one day at lunch. I obviously enjoy eating pork, and this sandwich did not disappoint. I loved the mash-up of flavors! I’m usually a dill pickle kind of girl, but the bread and butter pickles really added a whole different experience for the taste buds. And the Sriracha yogurt for the smashed potatoes was totally unexpected, but oh so good!

Anatomy of America's Most Mouthwatering Mashup

All of the flavors worked together in perfect harmony to create a dish that went beyond the norm. Fusion cuisine definitely isn’t new, but it’s something that is gaining more ground and becoming more popular…because it’s so tasty.

The information collected from over 30 million social posts also revealed that:

  • When it comes to culinary passions shared with #foodporn, the diverse flavors of the American palate have one thing in common: pork. Pork is by far the “spiciest” meat with 41 percent of pork posts including #foodporn. Only one in three posts about beef (31 percent) included #foodporn and a mere 23 percent of chicken posts included the sultry hashtag.
  • Swiss, Cheddar, American or Brie: it doesn’t matter, so long as it’s cheese. It’s America’s most popular food topping.
  • Bacon is the top-mentioned pork product in the majority of the U.S. When it comes to this nationwide favorite, 23 percent mentioned maple as a preferred seasoning and 35 percent want it crispy.
  • Bread is the most frequently mentioned grain, pulling in 22 percent of mentions alongside proteins, which confirms that Americans are fans of foods that they can really wrap their hands around.

It also revealed that:

  • #Foodporn is an evening affair. More than six in 10 individuals posting about a specific meal are posting about dinner – but it’s just as likely to be about a great meal at a restaurant as it is about one that is home-cooked. Twenty-six percent of posts were about a restaurant meal while 28 percent featured a home-cooked meal.
  • Americans like it smoked, hot and spicy. The top flavors shared on social media associated with pork are hot (28 percent), spicy (18 percent) and smoked (16 percent) – and the most popular cuisines across all proteins include Cajun, Mexican, Italian and Asian.
  • Side dishes remain standard, not sophisticated. While the American palate may have become more diverse over the last decade, when it comes to #foodporn Americans are still all about the meat and potatoes. Over one in three (38 percent) of all sides mentioned were about the potato – largely split between fries (16 percent) and other varieties of baked, mashed, sweet or gratin potatoes (22 percent). But vegetables have their share of the love as well. Almost a third (32 percent) of posts that mentioned a side mentioned a vegetable.
  • You are where you eat. When it comes to conversations about food, geography matters. For example, New Yorkers lead all food conversations about protein and seven western states pair pork most frequently with eggs.

Simply put: American’s are excited about food and they like to express it on social media.

During the rest of the month I will be sharing more about the findings of the data collected, plus sharing an original Mash-Up recipe, using pork! I’m so excited about this partnership with the National Pork Board and I hope you find the information as interesting as I do.

Do you share your food on social media?

Latest posts by Crystal (see all)

You may also like...

37 thoughts on “Anatomy of America's Most Mouthwatering Mashup”

  1. Robin Rue (@massholemommy) says:

    I do share sometimes, but usually it;s when I am traveling and I take pics of what I am eating at whatever restaurant I am at.

  2. Stacie @ Divine Lifestyle says:

    Holy moly! I need to try that immediately. I don’t think I’ve ever seen such a delicious looking sandwich.

  3. Jeannette says:

    That looks so delicious! My food usually doesn’t turn out looking great but I definitely share it when it does!

  4. Pam says:

    This sandwich looks delicious! It definitely combines everything I love into one.

  5. Michele says:

    I rarely if ever share about food on social media. But I know that every other post or more that I see is about food–I have been trying to figure put if I can gain weight just by viewing the pics and reading the recipes!!

  6. Marcie W. says:

    This mashup looks mouthwatering indeed! I take photos of my food quite frequently but that is usually because my husband’s creations are too stunning not to share.

  7. Jeanine says:

    Yum yum yum. That looks so good. I share sometimes but usually when I’m bored and haven’t posted much!

  8. erin says:

    OMGoodness! That recipe looks amazeballs. I must make that ASAP.

  9. Candy o says:

    This mash up looks like HEAVEN!! Will be trying this very soon!

  10. lisa says:

    That pulled pork sandwich looked amazing…especially with the potatoes and the dipping sauce.

  11. vanessa: BriteandBubbly says:

    That really is one mouth watering mash up of a sandwich. My husband would love to get his hands on that.

  12. Sara P. (@SensiblySara) says:

    That sandwich looks fantastic – but maybe a little TOO over the top! I do occasionally share my food on social media!

  13. Lori Gunn says:

    I would have loved to see your face when they delivered that tasty sandwich at work. Bacon and ham are my favorite styles of pork. Now and then I’ll post something about food, especially if it’s something great I made that turned out perfectly.

  14. Michelle says:

    I have to admit, I’m not usually a fan of piling a bunch of ingredients together for a sandwich, but this one looks SO good. I do sometimes share my food on social media.

  15. Debra says:

    Oh man that looks good! This sounds amazing!

  16. Debbie Denny says:

    Looks perfectly tasty to me. I am all for it.

  17. Rosey says:

    Easy to see why cheese gets so many mentions. Love that stuff, and the sharp cheddar pictured on the infograph is my fave!

  18. JanetGoingCrazy says:

    My husband loves sandwiches, so I think he needs to try this one right away!

  19. Scott says:

    Oh yum. This isn’t the type of thing I should be reading before lunch. Now my stomach is growling!

  20. susan says:

    This sure is mouthwatering! I am glad it is just about lunch time, I am starving! The pulled pork, oh my that must be delicious.

  21. Erica (@Erica's Recipes) says:

    Wow this was clever! Enjoyed the read – I’ll have to come up with more pork recipes ? …and that sandwich looks amazing.

  22. Sarah says:

    My husband would love the sriracha yogurt idea! All of that looks so yum – and YES of course I share my food on Instagram, well only when it is pretty!

  23. Jennifer H says:

    Yum, yum, yummy! I’m going to have to try this.

  24. Valerie Remy-Milora says:

    That sounds and looks like a scrumptious sandwich. That research is fascinating. Thanks for sharing! I LOVE pork!!!

  25. Christie says:

    This sandwich looks crazy good! I will have to try one!

  26. Alison says:

    What the what?! That looks delicious!!! Feed me now!

  27. Lena says:

    Love this sandwich. If i swap it for gluten free bun, it would be my new favorite – thank you!

  28. Colleen says:

    I don’t do too much pulled pork, but these items together look and sound good. You can easily switch out a few ingredients and make a whole new sandwich.

  29. I don’t post a lot about food. But I am hungry now and I guess my mouth is watering thinking about food.

  30. Ashley says:

    Oh my gosh, just reading the slow cooked cajun pork made my mouth water. That looks delicious.

  31. Kristin Lesney says:

    Flavors are so much fun. With kids its great to find and introduce them to new flavors to develop their taste buds.

  32. Camesha says:

    So, now I’m hungry. Coincidence? This looks so yummy!

  33. Kristin says:

    Oh my goodness am I jealous. That looks amazing!

  34. Amy Desrosiers says:

    Darn it, you made me so hungry! I agree that these are some of the best food pairings.

  35. Jaime says:

    Oh my gosh! This IS mouthwatering and I want one now!

  36. Shell Feis says:

    I share my food on social media once in awhile, but often on my blog! That looks delicious!

  37. Melissa @ This Girls Life Blog says:

    The only time I share my food is if I have made it for a blog posts. I rarely do the like let me take a picture of what I just had for dinner. lol

Leave a Reply

Your email address will not be published. Required fields are marked *